Emraan Hashmi is back where many of his fans first loved him — in the dark, musical world of horror. The Rooh motion poster arrived today, 3 November 2026, and it does more than announce a film. It announces a partnership, a genre return and a pan-India plan, all in under a minute of fiery, tangled imagery.
The update has just come today. Emraan Hashmi shared the motion poster on Tuesday, and Tips Films and Tips Music have now come on board the film. That is the news at the centre of this post: not a trailer, not a release date, but a first glimpse that sets the tone for a musical horror film headed to cinemas in 2027.
What the Rooh motion poster actually shows
The Rooh motion poster opens with a line that is clearly meant to stay with you: “Deeper the Fear. Bigger the Music.” It is a promise in two halves, and it tells you exactly what kind of horror film this aims to be. Fear will not sit quietly in the background here. Music will not be an afterthought either. The two are meant to grow together.
Visually, the poster leans into dense, burning colour. Thick roots and creeping vines fill the frame, closing in around a single, glowing eye that stares straight out at the viewer. That eye belongs to Emraan Hashmi, peering through the tangled wilderness. Below that haunting gaze, the title ROOH appears in ember-like lettering, as if the word itself has been lit from within.
It is a deliberately simple first look. There is no full story reveal, no supporting cast reveal and no dialogue. What it gives you instead is mood: claustrophobic, fiery and supernatural, with a musical identity built into the announcement itself. For a motion poster, that restraint works. It leaves the biggest questions unanswered while making the film impossible to confuse with a routine horror release.
Why Emraan Hashmi’s horror return matters
Emraan Hashmi has a long association with horror and with music-driven cinema, and Rooh plays directly to both strengths. Cinema Express notes that Rooh brings him back to the horror genre after 2021’s Dybbuk, and that context matters for fans who have waited for a full-blooded horror outing from him.
The project itself is not brand new today. It was first announced in June 2026 by producers Vikram Khakhar and Sunny Khanna under Vicked Films Productions. What is new today is the scale of the backing behind it. Tips Films will present the film, while Tips Music will handle its soundtrack. For a film that calls itself a musical horror, having one of India’s best-known music labels at the centre of the project is a meaningful signal, not just a logo on a poster.
Director Mayank Sharma, known for gripping work on the series Breathe, directs Rooh from a screenplay he has written with Vishal Kapoor, who has previously worked on horror films such as Lapachhapi and Chhorii. That combination — a director comfortable with tension and a writer with horror experience — suggests the scares here are meant to be built carefully, not thrown at the screen.
A musical horror film, not just a horror film with songs
The makers describe Rooh as a musical horror film that combines supernatural horror with romance and emotional storytelling, with music at the heart of the narrative. That distinction is important. In many horror films, songs interrupt the fear. Here, the announcement suggests music is part of the fear itself — the thing that carries the emotion, the dread and the romance together.
Tips Music handling the soundtrack reinforces that reading. If the music works, Rooh could stand apart from other horror releases by giving audiences melodies to remember alongside the scares. If it does not, the film risks being judged on its songs as much as on its horror. Either way, the motion poster makes the bet clear from day one: this film wants to be felt as much as feared.
The producers behind the film are Kumar Taurani and Girissh Kumar of Tips Films, along with Vikram Khakhar and Sunny Khanna. That mix of an established production and music house with the original Vicked Films team gives Rooh a broader launchpad than a standalone horror project would usually get.
When is Rooh releasing, and in which languages?
Rooh is currently scheduled to arrive in cinemas in 2027. No exact date has been announced yet, and the makers have not revealed the complete storyline or the full cast beyond Emraan Hashmi in the lead role. That is worth stating plainly, so fans do not chase a date that does not exist yet.
What is confirmed is the film’s reach. Rooh will release in Hindi, Tamil and Telugu, making it a pan-India release from the start rather than a Hindi-only horror film later dubbed for other markets. That three-language plan fits the scale of the Tips backing and the motion poster’s wide release.
For now, the honest position is this: the Rooh motion poster is out, the makers and the musical-horror identity are confirmed, and the 2027 theatrical window is set. The exact date, the full cast and the detailed story are still to come, and they will be worth a separate update when the makers announce them.
5 exciting details from the Rooh motion poster
First, the tagline does the heavy lifting: “Deeper the Fear. Bigger the Music.” It frames the whole film in six words. Second, the visual language is unmistakably horror — roots, vines, fire and a single staring eye — with no attempt to soften the genre. Third, Emraan Hashmi is the sole face of this first look, putting his horror return front and centre. Fourth, Tips Films and Tips Music joining the project today gives the musical side of the film real weight. Fifth, the three-language release plan shows the makers are thinking big from the very first poster, not waiting for a trailer to expand the audience.
Taken together, those five details explain why a short motion poster has travelled so quickly today. It is not just a title reveal. It is a statement of intent from a star, a director, a music label and a production house that all seem to agree on what Rooh should be.
Image Credit: Tips Films — Official Trailer/Poster via YouTube
Frequently asked questions
What is Rooh? Rooh is an upcoming musical horror film starring Emraan Hashmi, directed by Mayank Sharma, with music on Tips Music and a planned theatrical release in 2027.
When did the Rooh motion poster come out? The Rooh motion poster was unveiled on 3 November 2026, when Tips Films and Tips Music came on board the film.
Who directs Rooh? Mayank Sharma directs Rooh, from a screenplay written by Mayank Sharma and Vishal Kapoor.
In which languages will Rooh release? Rooh will release in Hindi, Tamil and Telugu.
What is the Rooh release date? The makers have only confirmed a 2027 theatrical release so far. No exact date has been announced yet.
The bottom line
The Rooh motion poster does exactly what a first glimpse should do. It reminds audiences why Emraan Hashmi in horror still excites people, it puts music at the centre of the fear, and it leaves enough mystery — the story, the full cast, the exact date — to make the next announcement matter. For a film still a year away from cinemas, that is a strong start, and today’s Tips announcement gives it a launchpad to match.
Watch the official motion poster above, and keep an eye out for the trailer, the full cast reveal and the confirmed 2027 date as they arrive.
Sources: Cinema Express and Indulge Express.
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